Christopher Hopkins has the kind of personality that instantly makes you feel better just from his smile and laughter. He is an energetic, upbeat guy, with a great sense of humor! At the same time he’s also very honest with his clients. It’s part of what makes him so popular as The Makeover Guy. His mission is to help people realize their ultimate image…thru hair, makeup and wardrobe. He does this thru his book Staging Your Comeback, television and events, and hands-on at ReVamp! salonspa in Minneapolis, where Christopher is Founder and Co-Owner.
While this isn’t the career Christopher envisioned for himself, having attended college to fulfill his desires of music and theater, it certainly is the one he was destined for. He had been doing makeovers since Junior High, continued to do so while in college to make extra money, and eventually went to beauty school. His career started unfolding on television, with the locally syndicated show Good Company, appearances on The Oprah Winfrey Show, and also on the Today Show with Kathie Lee Gifford and Hoda Kotb.
1. How long have you been using Social Networking for your business?
For me the social networking began after my book “Staging Your Comeback,” hit the shelves. I was encouraged to blog and as a natural flow of logic, it made sense to let my “peeps” know of what I was blogging. Facebook was the simplest way to spread the word.
2. What Social Media sites are you on?
At the moment, I’m on Facebook, Twitter, LinkedIn, You tube, Pinterest and, barely, Google+. I know there are others, and I am, of course, trying to figure out how thin to spread my social networking without losing my mind.
3. Do you like any one of them best? If yes, why?
Probably Facebook as that has my biggest following. On YouTube I have new subscribers every day and I’m realizing that’s where a lot of people seem to be going. I like both Facebook and YouTube at the moment, because, I suppose that is where I get the most positive feedback from fans.
4. Do you post daily?
No. I feel I need something important or witty or interesting to say, and I don’t feel important, witty or interesting every day. I SHOULD I know, but I don’t.
5. You are so vibrant yet poised in person, which side(s) can your audience expect on your Social Media sites?
On Facebook you’re going to get the semi real but pertaining to beauty me. On YouTube, you’ll see as real of me as I can be on camera. I try to be myself without offending, which is nearly impossible.
6. Where do you think most of your Social Media Followers and Fans come from? (ie. Salon customers, television viewers, speaking engagements, website)
Most? Hmmm. It’s constantly evolving. Television was huge for a long time. I mean you can’t compete with being on Oprah. Most likely my website, which leads you to YouTube which tells people who I am and what I do, which hopefully in turn sells a product or gets a client.
7. How do you measure Social Networking, & explain (choose minimum of 1):
ROI – Return on Investment
I enjoy socializing so the return on investment is great. Financially, not the best. There is no investment as far as money, really, at least at first.
ROR – Return on Relationship
Huge as far as return on relationship. I am able to know people all over the world who love me, for what ever reason, and in turn I love them. What’s better than that?
8. What is the best moment you’ve had on a Social Networking site?
YouTube and my video blogs I started in 2009. I made friends by being completely honest in who and what I am as a person and a professional and showcasing that. I took a risk in being so honest, and I was rewarded by some very loyal followers.
9. What is your best piece of advice to other businesses about Social Networking?
Hire someone who actually knows what he or she is doing. But expect that they actually do not. Then hire someone else. Then continue to try to do it all yourself. Then do it all over again.
The Nanny Nine brought to you by the Social Networking Nanny