The Nanny Nine: Minnesota Baby

(photo credit – Teresa Hermes Photography)

It’s obvious when talking to Melissa Saigh that she absolutely loves being a Mom!  Her love for Linna also pours into her Minnesota Baby blog, and her social media sites. Writing has been a passion for Melissa since High School, at the college newspaper, and with her first blog, Missi Made.  On Missi Made she talked about fashion and then everything-wedding when she was planning her own.  She knew she had hit on something great when an Oprah producer contacted her for a referral on a stylist, after seeing her wedding day hair pics on Missi Made! [Read more…]

The Nanny Nine: Home To Homestead with Elizabeth Ries

Elizabeth Ries, host of Twin Cities Live, has piqued the interest of many fans, friends and family members with her passion for Urban Farming.  Twin Cities Live viewers often get updates on her passion, but so do followers to her Home to Homestead blog and Facebook page.  The topics vary, including gardening, recipes and her three chickens…Roz, Suzie Q and MaryAnne.  Note that their names were carefully chosen:  Roz for her boyfriend Jay’s Mom; Suzie Q for her own Mom; and MaryAnne for her two sisters, their middle names. [Read more…]

The Nanny Nine: Mall of America

Mall of America, located in Bloomington Minnesota,  is celebrating it’s 20th Anniversary this year!  The mall has over 520 retail stores, hosts 400 events each year, and has 40 million visitors annually*…yes, 40 million!  With that amount of traffic one can only begin to imagine the amount of online chatter the MOA staff has to monitor and be a part of.  The focus isn’t just the brand of Mall of America, their attention is spread across the entire portfolio.  This includes their retail partners, entertainment attractions, restaurants, and property features…including the parking lot!  Specific to the parking situation, they implemented a system to help aid MOA visitors in finding parking spots on the property, via Social Networking.

Lisa Grimm, Digital Brand Manager, took hold of the MOA social media efforts in 2009.  I remember it being shortly after a Social Media breakfast I had attended where she was the moderator.  She made a very good impression…an ideas person and a go-getter, so it doesn’t surprise me that they have flourished.  Their Facebook Fan base is over 308, 000 and on Twitter they have over 12,000 Followers.  It is fun to stay connected with them on Facebook & Twitter, and to watch the interaction they have with fans around the world!

 

1. How long have you been using Social Networking for your business?

Since 2009.

2. Is your business using Facebook &/or Twitter?

Absolutely! In addition to Facebook and Twitter, we use WordPress for the MOA Blog (www.mallofamerica.com/blog), SMS (text) and location-based services.

3. Facebook vs Twitter – do you like one better? If yes, why?

We love both. Each tool is a unique vehicle to learn about the sentiment around the Mall of America brand and have conversations with guests about the things that matter to them.

4. Do you post daily?

We produce an average of two blog posts, four Facebook posts, six tweets each day.

5. What is your favorite thing about Social Networking?

As an individual and as someone who manages social media for a brand, I enjoy the ability to connect right now with anyone in the world. There is an incredible amount of power in this; for individuals and for brands.

6. What do you think is the biggest benefit of Social Networking?

There is tremendous power in the ability to have conversations in real-time with anyone in the world.

7. How do you measure Social Networking, and explain.

All of our marketing-communications efforts have KPIs (key performance indicators) and metrics behind them. We like to know what investments, whether monetary or time, work and how to improve upon those that don’t perform well. Our social media engagement is no exception, so we plan and develop strategy and tactics for outcomes we can examine, whether a campaign or an overarching long-term project.

8. What is the best moment you’ve had on a Social Networking site?

This is hard, and I’m pretty sure if you asked our team each would struggle to highlight just one. We love when people share their memories, photos and videos of their experiences at Mall of America. We have the great fortune to manage social media at a destination where people’s eyes light up when they walk in. It’s wonderful to see it captured, shared and discussed online.

9. What is your best piece of advice to other businesses about Social Networking?

Don’t participate in social media unless you’re a customer-centric/people-centric individual or business. The point of social media and/or real-time communication mediums is to have a conversation and develop relationships with people. It cannot be automated, or I should say shouldn’t be automated, because humanity isn’t automated. If you don’t understand this, it won’t fare well.

*Mall facts: http://www.mallofamerica.com/about/moa/facts

Mall of America

Facebook: Mall of America

Twitter: @MallofAmerica

The Nanny Nine brought to you by the Social Networking Nanny

The Nanny Nine: Chef Daniel Green

If you’ve ever had a chance to see Daniel Green on television, you would take note of his charisma…from cooking on Twin Cities Live (KSTP 5 Eyewitness News) to hosting on ShopNBC.  He shares his passion for healthy cooking thru his website Television Cookery , his cookbooks, Kitchen Takeovers, on-air cooking demos, and product presentations.   Here he shares his thoughts on using Social Networking.


1. How long have you been using Social Networking for your business?

About two years.

2. Is your business using Facebook &/or Twitter?

Part of my business is and ShopNbc has a great following.

3. Facebook vs Twitter – do you like one better? If yes, why?


Facebook…Twitter i don’t like as I don’t get the responses.

4. Do you post daily?

No, as don’t want people to get bored of what i say.

5. What is your favorite thing about Social Networking?

To be in touch with friends I have made all over the world.

6. What do you think is the biggest benefit of Social Networking?


Instant updates and show times.

7. How do you measure Social Networking, & explain:

ROR – Return on Relationship

8. What is the best moment you’ve had on a Social Networking site?

Dinner in Bangkok, posting it and seeing the great response to people loving your movements.

9. What is your best piece of advice to other businesses about Social Networking?

Don’t over post, keep people interested, and never bored.
Facebook Fan page: Chef Daniel Green

The Nanny Nine brought to you by the Social Networking Nanny

The Nanny Nine: Twin Cities Live

Twin Cities Live is a locally based talk show, based in the Twin Cities of Minneapolis and St. Paul, Minnesota on KSTP 5 Eyewitness News (ABC).  Daily they offer stories on food, fashion, fun with your family, Minnesota people and businesses, as well as celebrity interviews.   The show has a fun, vibrant energy, that is brought by the TCL staff, including Producer Melissa Saigh, who graciously did this interview.  They have brought this energy over to their Social Networking accounts as well.


1. How long have you been using Social Networking for your business?

We’ve been using social networking since TWIN CITIES LIVE hit the
airwaves in April 2008, but in the last year we’ve started Tweeting and
Facebooking multiple times a day.

2. Is your business using Facebook &/or Twitter?

Yes, both, so follow us please!

3. Facebook vs Twitter – do you like one better? If yes, why?


We use Facebook on-air more than Twitter because you can see our viewers’
comments in a list form. This way, our viewers can read each others’ comments and respond.

4. Do you post daily?


Yes.

5. What is your favorite thing about Social Networking?


It allows us to get information out to our 6,000+ Facebook fans quickly. It also lets us know what our viewers are thinking, and they have an opportunity to tell us what they want to see on the show.

6. What do you think is the biggest benefit of Social Networking?


So many of our TCL fans are on Facebook and Twitter, so we’re able to give them backstage access, a format to give their opinions on show topics and ask questions, all in one convenient place!

7. How do you measure Social Networking, & explain:

ROI – Return on Investment – YES!
ROR – Return on Relationship – YES!
ROE – Return on Engagement – YES!
ROL – Return on Loyalty – YES!
ROK – Return on Knowledge – YES!

8. What is the best moment you’ve had on a Social Networking site?

We love when viewers post photos on our Facebook Fan Page. During one show, Elizabeth Ries told our viewers about a video she had posted on Facebook of John Hanson picking out the marshmallow pieces in a box of Lucky Charms. John told our viewers how much he LOVES the marshmallows, and how he wished there was a cereal made of JUST the marshmallows. Right after the show, a viewer posted a photo of an actual bag of cereal, made with JUST MARSHMALLOWS! This is one of the many reasons we love our Facebook fans!

9. What is your best piece of advice to other businesses about Social Networking?

Use it! It’s free and gets people involved in conversations.

Facebook Fan page: Twin Cities Live
Twitter: @TwinCities_Live

 

The Nanny Nine brought to you by the Social Networking Nanny