Five things brands can do to help them succeed in Social Media in 2014

Social Media icon collage

1) Stay active

      It doesn’t take much time, 10 minutes goes a long way.

2) Be honest & sincere

     Bullshit is easily noticed, and the smell lingers.

3) Talk to people, not at them

     Engage, get to know your Fans & Followers; let them get to know you.

4) Try new ideas

     Expand Social Media Channels, contests, different approaches to posts, etc.

5) Recognize that Social Media is a necessity, not an option

     Make it part of your Strategies, and budget it into your Marketing expenses.

The Nanny Nine: Christopher Hopkins, The Makeover Guy

 

 

Christopher Hopkins - the makeover guy

Christopher Hopkins has the kind of personality that instantly makes you feel better just from his smile and laughter.  He is an energetic, upbeat guy, with a great sense of humor!  At the same time he’s also very honest with his clients.  It’s part of what makes him so popular as The Makeover Guy.  His mission is to help people realize their ultimate image…thru hair, makeup and wardrobe.  He does this thru his book Staging Your Comeback, television and events, and hands-on at ReVamp! salonspa in Minneapolis, where Christopher is Founder and Co-Owner.

While this isn’t the career Christopher envisioned for himself, [Read more…]

The Nanny Nine: Guy Kawasaki

Guy Kawasaki

Guy Kawasaki

Remember in the last Nanny Nine, how I said it was often interesting how I met people.  This is another one of those examples.  It was April 15 2013, the day of the tragic Boston Marathon bombing.  Tension was high and rampant on the Social Media sites, especially Facebook and Twitter.  Along with that were the range of opinions by Social Media Specialists, on if/when/how often a Brand should be posting anything.  I have my own opinions on this, and most of the time I chose to remain silent in the back-and-forth commentary about it.  But that night was different. It felt like there was a higher than normal number of posts and comments about Brands ‘Social Media etiquette’  following a tragedy.  I responded to one of Guy’s tweets, in which he was responding to someone who was lashing out at him.  My response was in agreement to the other person.  After tweeting I felt that gut instinct of “that was not professional”.

In less than an hour I got the shock of my life!  Guy Kawasaki sent me a Direct Message, asking what was wrong with what he was doing.  What followed was [Read more…]

The Nanny Nine: General Mills

I recently attended a local Social Media event, and sat in on Kevin Hunt’s presentation.  I’ve been a long time user of General Mills brands, and was very curious about their Social Media Manager, and how the brand was utilizing the various Social Media venues.  By the end of his presentation I was very happy with what I had seen and heard, and I also could tell Kevin is very passionate about what he does. [Read more…]

What Is Your Elevator Pitch

Have you ever been asked “What’s your elevator pitch?”

Do you have an answer;  are you prepared?

Last week at eBay on Location in Philly (at the beautiful Marriott Downtown), I got to use mine,  while literally in the elevator!

In between sessions I had gone back to my room to recharge the electronics, and recharge myself with caffeine.  On my way back downstairs a very well dressed woman, with a leather briefcase in hand, entered the elevator just before me.  I could tell she was looking at me, but thought it might be my blinged-out PayPal Ambassador shirt 😉

She then says “What is the Social Networking Nanny?”

I reply “We help get small businesses social, on Facebook, Twitter, Pinterest and LinkedIn” and hand her a business card.  She smiles and says “Thank you.”

*ding* Elevator door opens and she exits onto her selected floor.

Perfect!