Easiest Way to be Social: Tell Your Story

As a Social Media professional I hear many excuses why businesses don’t have a presence on Social Media (Facebook, Twitter, Pinterest, LinkedIn, etc). One of them is “We don’t know what to talk about.”

The easiest place to start is by telling your story. How did your business come to be what it is today?

I call myself an “Accidental Entrepreneur”. If you had asked me in 2000, when I began on eBay “Where do you see yourself in 15 years?” I would have never said “In 2015 I’ll have three successful online businesses.” What began on eBay with Simply Me Shop as a hobby, turned into a retail website Old World Limited, followed by a Social Media business Social Networking Nanny (started as a result of doing Social Media for OWL), and then Medical Monkeys, supporting multiple charities (started in honor of my Mother who fought 12 brave years against cancers and side affects).

I forged ahead with each step, talking to whomever I could regarding my passions in my businesses, making great connections and wonderful new friends along the way, and even fulfilling goals I didn’t know I had – including my own line of neckties from Italy Lanae Joy Ties

What's Your Story - Social Networking Nanny

But telling Your Story from a professional view point is just part of it. I also highly encourage businesses to [Read more…]

LinkedIn Adds Banner Customization

This morning I saw that LinkedIn is now giving customization and branding options for your background banner at the top of your Profile page.  This is a change that was bound to come, following what many of the other Social Media sites have already been doing.  Nice to see LinkedIn offering this feature!

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You can choose one of their many designs, but you know my recommendation – make your own, be unique & true to your Brand!  Graphics should be under 4 MB with a size of 1400 x 425 to fit best.  I’ll be working on mine later in the week.  I would love to see what you come up with for yours!

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Join me at the 1st annual Midwest eCom Conference – plus special discount!

I’ve been to many conferences over the years for sellers. Those with a heavy emphasis for online sellers (eBay, Amazon, websites) have always been out of state, and out of the Midwest region. If that has stopped you from attending you no longer have an excuse!

Join me at the first annual Midwest eCom Conference, July 24- 25 for two full days of information, networking and fun! It is conveniently located near the MSP Airport, across from the Mall of America.

I am proud to be kicking off the event as the first speaker, with “Social Media Basics and Beyond – No Bull” I will not bore you with loads of statistics, and fancy info-graphs, but will be providing information that is vital to your use of Social Media.

In the line up of speakers there will be discussions on a variety of topics, including shipping, eBay, Amazon FBA and tax issues, multi-channel growth, thrifting and more!

At $99 this is a fantastic value for a conference, especially since lunches are provided! Lucky for you I have been given a last minute deal to make it an even better value: use promo LASTCALL and your cost will only 49.99!

For more details on the conference & to register, please visit their website http://www.midwestecom.com/

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What Kind of LinkedIn User Are You?

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What kind of LinkedIn user are you?

Rare

“I opened up an account but haven’t completed my profile, and don’t visit the site.”

The only thing worse than not having a LinkedIn account if you’re a professional, is to have a dormant one. If people see a dormant account they may think that is how you feel about your career or your business.

Seasoned

“I appreciate the LinkedIn platform, and respect the ways of using it properly. I try to only post important items; Like and comment on posts I find interesting, or are supportive of a colleague or business; and realize the potential to make important connections.”

Bravo!

Overdone [Read more…]

Five things brands can do to help them succeed in Social Media in 2014

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1) Stay active

      It doesn’t take much time, 10 minutes goes a long way.

2) Be honest & sincere

     Bullshit is easily noticed, and the smell lingers.

3) Talk to people, not at them

     Engage, get to know your Fans & Followers; let them get to know you.

4) Try new ideas

     Expand Social Media Channels, contests, different approaches to posts, etc.

5) Recognize that Social Media is a necessity, not an option

     Make it part of your Strategies, and budget it into your Marketing expenses.