The Nanny Nine: Christopher Hopkins, The Makeover Guy

 

 

Christopher Hopkins - the makeover guy

Christopher Hopkins has the kind of personality that instantly makes you feel better just from his smile and laughter.  He is an energetic, upbeat guy, with a great sense of humor!  At the same time he’s also very honest with his clients.  It’s part of what makes him so popular as The Makeover Guy.  His mission is to help people realize their ultimate image…thru hair, makeup and wardrobe.  He does this thru his book Staging Your Comeback, television and events, and hands-on at ReVamp! salonspa in Minneapolis, where Christopher is Founder and Co-Owner.

While this isn’t the career Christopher envisioned for himself, [Read more…]

The Nanny Nine & Perfect Fit By Clinton Kelly

I had the honor and pleasure of sitting down with Clinton Kelly recently to discuss the Grand Opening of his new tailoring shop The Perfect Fit By Clinton Kelly at the Mall of America.  I also took this opportunity to do a new version of The Nanny Nine – a video interview with questions created just for Clinton.

First off…the Clinton you see on television is the same Clinton in person.  He is charming, sincere, stylish and has a great sense of humor!  I have been a fan of his for years, watching him as a Co-Host Style Consultant on TLC’s What Not To Wear and also now enjoying his new show The Chew on ABC daytime, where he is a Co-Host and Entertainment Expert.  This was the perfect opportunity to meet him, and find out more about his latest business venture, and discuss his Social Networking habits.

Part 1: Perfect Fit By Clinton Kelly

We devoted the first portion of our interview to the Perfect Fit By Clinton Kelly.  Perfect fit is a combination of style consultants and tailoring, all to fit your busy lifestyle.  Tailoring can be done on new clothes or used, and ready to be picked up within 24 hours, often same day service.  They are located at the Mall of America in Bloomington, MN and Orland Square in Chicago, IL.

I was invited back to ‘Perfect Fit By Clinton Kelly’ to meet with Stylist Sasha Westin for a 15 minute Consultation.  This was my first style consult so I was a bit nervous, but ended up loving it!  First I filled out a brief information sheet, & answered a few questions including “Why was I there”, and “What do I want my clothes to say about me?”

Sasha then discussed what I was wearing, gave suggestions of clothing styles that are good for my body type.  A couple of these I was aware of, but others were new ideas I will use.  She also showed me an example alteration they would do on the jeans I was wearing.  She said their goal is to help you “look and feel better.”

Consults are done by appointment, in 15 minute intervals, for just $15!  In this time frame 2-3 items can be evaluated.

Sasha gave some great examples of why fashion consults are done:

  • Interview outfit – helping you decide what looks/fits best
  • Bridal parties – Bride & Bridesmaids make an event for fittings
  • Special events – bring in 2-3 dresses to choose for event

To give you an example of the pricing…Jeans shortened (with a variety of hemming options available – samples shown to you) range from just $8.99 – $16.98!   Trust me, if you ever tried to hem your own jeans, it is not easy…especially trying to get the seam and stitching to look like you didn’t hem them yourself 😉  I’ll be bringing my jeans back soon.

Part 2: The Nanny Nine

The Nanny Nine for this week is in a new format – video and Live!  The questions were tweaked a little, but the overall message is the same.  As you can tell from the video, Clinton really enjoys the community that has been created on his Facebook page!

Store: ‘Perfect Fit By Clinton Kelly’ @ Mall of America

1st floor by East entrance

952-854-5723

Website: Clinton Kelly

Facebook: Clinton Kelly Official

Twitter: @perfectfitbyck

The Nanny Nine brought to you by the Social Networking Nanny

The Nanny Nine: La Purse

I had my first engagement with Cristina Fugaru (Copywriter/PR Girl for La Purse) in December of 2010 when I tweeted about my first purchase of scarves from their site.  The response was quick and sincere.  Not only was I impressed with their website, products and shipping…I could now add Social Networking skills to the list!  A few months ago I purchased matching light weight scarves for our twin daughters and their friend (+1 for me!) for their Mom-Non-Prom we went on.  I shared pictures with @LaPurse and again had a fun conversation about the scarves and event.  They even included some pics in their customer photo album!  I frequently see them engaging with fans on both their Twitter account, as well as on their Facebook fan page.  And if you’re looking for a great variety of quality scarves, plus a very helpful ‘how to wear’ video – check them out!

1. How long have you been using Social Networking for your business?

I’ve been a part of the La Purse team for over a year now and when I first started they were already using Social Networking – just not on a regular basis as we do now. It took a couple of months until I became the Social Networking girl, but we’ve been constantly using it ever since.

2. Is your business using Facebook &/or Twitter?

Both. La Purse has its own official fan page on Facebook and can also be found on Twitter at @LaPurse.

3. Facebook vs Twitter – do you like one better? If yes, why?

Right now, I love both the same. But, to be honest, if you would have asked me six months ago I would have probably said Facebook. I used to be a huge Facebook fan, but in time Twitter has grown on me and, like I said, now I’m a big fan of both.

I like Facebook because it’s personal, allowing users to interact more and to get to know themselves better. Also, you can take your time before making a comment or answering a question. Twitter, on the other hand, is where things get crazy, in a good way. I’m surrounded by over one thousand amazing people, getting and giving instant replies and sharing instant information.

They’re both great places for Social Networking and I recommend them both.

4. Do you post daily?

Yes, except weekends. Of course, if we have a giveaway/contest or important announcements to make, I’m posting daily.

5. What is your favorite thing about Social Networking?

Social Networking is great for a multitude of reasons. My favorite: not only do I get to keep fans and followers updated with the latest La Purse news and events, but I also get useful information from every single user I interact with.

6. What do you think is the biggest benefit of Social Networking?

Making friends. As cheeky as that sounds it’s true. There is no denying that we use Social Networking to promote the brand and keep the interest alive, but we have also made great friends. It never stops to amaze me how helpful and wonderful our fans and followers have been from the beginning.

7. How do you measure Social Networking, and explain.

ROR – Return on Relationship, no doubt about it. Engaging with almost 700 Facebook fans and +1000 Twitter followers on a daily basis is incredible. Seeing them reply to tweets and posts, giving feedback and sharing the news with their fans/followers is so rewarding and always makes me feel great as well as the rest of the team.

8. What is the best moment you’ve had on a Social Networking site?

We had several great moments. If we were to pick one, we’d say it was wonderful to be able to be a part of Breast Cancer Awareness Month and donate some of our pink scarves to this cause. Along with that, we’ve also been able to participate in numerous giveaways and sponsor great causes, all thanks to Social Networking.

9. What is your best piece of advice to other businesses about Social Networking?

To be themselves. Be natural, funny and caring. Don’t hesitate to share, like and retweet. Those little things will get you a long way.

La Purse

Facebook: LaPurse

Twitter:  @LaPurse

 

The Nanny Nine brought to you by the Social Networking Nanny

The Nanny Nine: Christopher Straub


I am delighted to share with you insights from Christopher Straub on how he uses Social Networking for his clothing and accessories business Christopher Straub. Christopher is best known for being one of the favorite designers on Season 6 of Project Runway.  He carries his enthusiastic & fun behavior onto his Social Networking sites, engaging Fans from all over the world.

 

 

1. How long have you been using Social Networking for your business?

My businesses have been using Social Networking since 2004.

2. Is your business using Facebook &/or Twitter?

Yup, we get a lot of response using Facebook and Twitter.

3. Facebook vs Twitter – do you like one better? If yes, why?


Facebook. Not being limited by the amount of content is great. Also, the ease of loading photos and links helps, too.

4. Do you post daily?


Yes, sometimes up to 10 times a day.

5. What is your favorite thing about Social Networking?


Being able to get an immediate response from your customer. Whether it’s informing them of a promotion or asking their opinion about something.

6. What do you think is the biggest benefit of Social Networking?


The ability to inform everybody at one time with not spending any money.

7. How do you measure Social Networking, & explain:

ROI – Return on Investment – Yes
ROR – Return on Relationship – Yes
ROE – Return on Engagement – YES!
ROL – Return on Loyalty – Yes
ROK – Return on Knowledge – YES!

8. What is the best moment you’ve had on a Social Networking site?

When other businesses remark and admire your Social Networking skills.

9. What is your best piece of advice to other businesses about Social Networking?

Learn how to do more than just status updates. Creating events,
uploading photos, posting links, tagging someone in a post…these are
all important.

 

 

Christopher Straub
Facebook Fan page: Christopher Straub
Twitter: @schmistopher


The Nanny Nine: Fourever Funky

 

Many thanks to Darol, owner of Fourever Funky for doing the first Nanny Nine Darol, her husband and crew work hard to find funky, fun, FUNKALICIOUS one-of-a -kind shoes for those that like to be the center of attention.  



1. How long have you been using Social Networking for your business/company?

Started on MySpace in 2006

2. Is your business using Facebook &/or Twitter?

Primarily FB which ties into Twitter. I only post on FB as I find it more user friendly and personal.

3. Facebook vs Twitter – do you like one better? If yes, why?

I like FB as I find it is easier to maneuver and it seems I can track the progress or results of the posts better. It gives more detail (such as pictures and comments) and has an overall more personal feel.

4. Do you post daily?

Yes, mainly after the work load is done. However, as I receive a new product, I will immediately give a “sneak peek” to our FB friends to get them excited to see what is new. Sometimes, there is a vast response and others no comments.

5. What is your favorite thing about Social Networking?

The response of friends and fans to the products we are selling. Also we are able to answer in a more personal forum any questions they may have. It makes it feel like there is a “real” person behind the product and
the fans love that.


6. What do you think is the biggest benefit of Social Networking?

Getting the word out about your business! Seeing the attraction of the items you are selling to someone that otherwise would have never heard of us. Checking analytics to see the scale of which the SN is contributing to the traffic and hits to our web-site.

 

7. How do you measure Social Networking, & explain: ROR – Return on Relationship:

We have built our relationship throughout the community and have made many aware of our web-site and the footwear we sell. This has contributed substantially to the local folks stopping by to buy something they have seen on FB. Outside the local arena, we have been able to sell more over the phone than previously without the social networking tool.


ROE – Return on Engagement:

Using our web-site analytics, we are able to see exactly where the buyer’s referring start point is and if they came from a FB link or not.


ROL – Return on Loyalty:

It’s all about the customer care you give regardless of on the web-site or a social networking platform you are on. We have acquired several repeat customers through social networking just by giving them one on one personal, heartfelt attention. We let them know when new products arrives, answer questions and get the item to them immediately. Locally, this has been a tremendous success as far as the word of mouth being our friend. We have locals call and want to bring their friend that is visiting or their co-worker, etc. to shop.


ROK – Return on Knowledge:

This is very interesting to us and has allowed us to sit back and see exactly what the customer is reacting to and what their comments are saying. We may think we have a hot selling boot in stock and it is selling well in the color gray. As we watch the response on the social network, we are now realizing this boot might move as fast if not faster than the gray if we had it in black. We take a risk, buy it in black and are not surprised when it outsells the gray 2-1. The fans know things we sometimes don’t and vice versa. They tell us on a continual basis how they never saw anything as unique as some of our products.

 

8. What is the best moment you’ve had on a Social Networking site?

When a lady from AUS commented on our product and we were able to continually comment back until we made a wholesale order for her. She nows buys wholesale from us every 2 weeks!

 

9. What is your best piece of advice to other businesses about Social Networking?

 

Use it!! Get a professional firm to lay out a Fan Page for you (in my case I use Social Networking Nanny) and let them train you to use it right. This includes FB and Twitter. Use it daily and schedule it in to your daily workload. Treat it as part of running the business. (I stay away from MySpace only because there is too much spam on there and I never had the traffic to my site as I do with FB.) Don’t hesitate to pay a few bucks to get a Fan Page, as it will pay for itself.