Five things brands can do to help them succeed in Social Media in 2014

Social Media icon collage

1) Stay active

      It doesn’t take much time, 10 minutes goes a long way.

2) Be honest & sincere

     Bullshit is easily noticed, and the smell lingers.

3) Talk to people, not at them

     Engage, get to know your Fans & Followers; let them get to know you.

4) Try new ideas

     Expand Social Media Channels, contests, different approaches to posts, etc.

5) Recognize that Social Media is a necessity, not an option

     Make it part of your Strategies, and budget it into your Marketing expenses.

Baby It’s Cold Outside – It’s All Relative

Now that Winter is officially upon us, many of us are seeing a dip in temperatures, and some of us have snow along with it.  It’s quickly become a joke on the Social Media channels to compare what people’s definitions of cold is.  There are news reports from Californians being super cold due to temps in the 40’s.  For those of us in the Midwest, that would feel blissfully warm right now.  This is the temp we woke up to this morning, and this doesn’t include the windchill 😉  To other locations -15 may feel better than what they have.  Personally, once it gets below zero I’m not sure my body knows the difference.

What is your definition or degree of cold?

temp -15

Facebook changes wording from Unfollow Post to Stop Notifications

While cruising thru my Facebook feed tonight I came across this adorable “caught ya” pic from my friend Aimee.  I left her a fun comment, but then wanted to unfollow as I knew lots of others would also have fun comments to make, and I would get lots of notifications.

I discovered that Facebook has now changed the wording to ‘Stop Notifications’.  Once you click on it the words ‘Get Notifications’ appear.

FB Unfollow now Stop Notifications

Facebook adds Notification for Scheduled Posts that are activated

Many times I schedule a post for one of my own business pages, or for a client’s page.  This week I noticed a newly added Notification when a scheduled post is “activated” – posted when scheduled.  I love this new feature!

Facebook notifications on scheduled posts

Facebook finally adds a calendar to Schedule Post option

Facebook has finally added a calendar to it’s popular Schedule Post option.  This is long overdo, and will be widely received as a positive change.  Previously users had to go thru a series of drop-down menus for year, month, and date.  This was not only tedious, it also was touchy for errors, in making sure you had the corrected items highlighted for selection, and that you actually knew what the current date was, plus the date you were looking for.

FB schedule posts