Easiest Way to be Social: Tell Your Story

As a Social Media professional I hear many excuses why businesses don’t have a presence on Social Media (Facebook, Twitter, Pinterest, LinkedIn, etc). One of them is “We don’t know what to talk about.”

The easiest place to start is by telling your story. How did your business come to be what it is today?

I call myself an “Accidental Entrepreneur”. If you had asked me in 2000, when I began on eBay “Where do you see yourself in 15 years?” I would have never said “In 2015 I’ll have three successful online businesses.” What began on eBay with Simply Me Shop as a hobby, turned into a retail website Old World Limited, followed by a Social Media business Social Networking Nanny (started as a result of doing Social Media for OWL), and then Medical Monkeys, supporting multiple charities (started in honor of my Mother who fought 12 brave years against cancers and side affects).

I forged ahead with each step, talking to whomever I could regarding my passions in my businesses, making great connections and wonderful new friends along the way, and even fulfilling goals I didn’t know I had – including my own line of neckties from Italy Lanae Joy Ties

What's Your Story - Social Networking Nanny

But telling Your Story from a professional view point is just part of it. I also highly encourage businesses to [Read more…]

Facebook Adds Call to Action Buttons to Pages in Cover Photo Area

This is exciting news for Pages! A Call to Action button right on the landing page of their Facebook page, on the Cover Photo!

When your page is opted in you will see the prompt to Create a Call to Action button on your cover photo area, next to the Liked button. From there you get this next screen.  Choose which option you would like and follow the prompts to finish the setup.

Options are:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Don’t worry if you change your mind or need to edit, as this is always possible afterwards.  For my Medical Monkeys page I chose the Shop Now button with a link that takes people directly to my Medical Monkeys website.

FB call to action2

The finished cover photo with call to action button looks like this:

FB call to action3

Join me at the 1st annual Midwest eCom Conference – plus special discount!

I’ve been to many conferences over the years for sellers. Those with a heavy emphasis for online sellers (eBay, Amazon, websites) have always been out of state, and out of the Midwest region. If that has stopped you from attending you no longer have an excuse!

Join me at the first annual Midwest eCom Conference, July 24- 25 for two full days of information, networking and fun! It is conveniently located near the MSP Airport, across from the Mall of America.

I am proud to be kicking off the event as the first speaker, with “Social Media Basics and Beyond – No Bull” I will not bore you with loads of statistics, and fancy info-graphs, but will be providing information that is vital to your use of Social Media.

In the line up of speakers there will be discussions on a variety of topics, including shipping, eBay, Amazon FBA and tax issues, multi-channel growth, thrifting and more!

At $99 this is a fantastic value for a conference, especially since lunches are provided! Lucky for you I have been given a last minute deal to make it an even better value: use promo LASTCALL and your cost will only 49.99!

For more details on the conference & to register, please visit their website http://www.midwestecom.com/

Midwest eCom logo1

Five things brands can do to help them succeed in Social Media in 2014

Social Media icon collage

1) Stay active

      It doesn’t take much time, 10 minutes goes a long way.

2) Be honest & sincere

     Bullshit is easily noticed, and the smell lingers.

3) Talk to people, not at them

     Engage, get to know your Fans & Followers; let them get to know you.

4) Try new ideas

     Expand Social Media Channels, contests, different approaches to posts, etc.

5) Recognize that Social Media is a necessity, not an option

     Make it part of your Strategies, and budget it into your Marketing expenses.

Facebook adds Notification for Scheduled Posts that are activated

Many times I schedule a post for one of my own business pages, or for a client’s page.  This week I noticed a newly added Notification when a scheduled post is “activated” – posted when scheduled.  I love this new feature!

Facebook notifications on scheduled posts