Guy Kawasaki Keynotes the Social Media Success Summit 2010 #smss10

Let me being by saying WOW!  I really enjoyed listening to the Keynote presentation by Guy Kawasaki for the Social Media Success Summit 2010.   I have shared some of the highlights below.  Be sure to check back as the Summit will continue over the next three weeks, with a large variety of speakers, including Ramone DeLeon and Chris Brogan.

Guy Kawasaki Keynote highlights:

How to Use Twitter as a Marketing Weapon

  • Monitor
  • Engage
  • Sell
  • Support
  • Prospect
  • Get more followers (step 1) - Find good content
  • Get more followers (step 20 - Tweet it out

Indispensable Tools

  • Twitter client: Tweetdeck
  • Build traffic: Tweetmeme
    (disclosure: advisor)
  • Collection of Twitter marketing tips: How to Use Twitter for Marketing.alltop
  • Aggregation of Twitter news and tips: Twitter.alltop
  • Analysis of retweeting: Retweeterati.alltop

The Only Best Practice That You Need to Know: Get retweeted!

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