Our salons are locally owned and operated and many have great relationships with their local communities. We definitely encourage our salons to become active in their community and we’ve created the Great Squad (www.everythinggreat.com) to highlight all the great things going on in the local communities where our salons operate. So a lot of our customers have been able to form great relationships with individual salons and stylists — this hits on our promise to deliver an affordable and quality haircut in a comfortable and relaxed environment.

That being said, because of the type of business we are in — haircuts — there’s not much conversation going on at a local level. So we’re engaging with our customers in venues that they’re more likely to have conversations with us — NASCAR, video games, value-oriented sites, family, etc. It’s easier to have these conversations and create the relationships on a national level and allow our salons to benefit at a local level.

And as you mentioned, there’s a lot that goes into maintaining a page that’s providing any value. The few salons that have their own page haven’t seen much traction, and from a business standpoint, there are more profitable actions our salon owners and stylists should be spending their time doing.

Hope that addresses some your questions.

- Kasey