Facebook Changes Page Layouts Again

Dear Facebook page owners…get ready to make some changes!

Facebook page changes

  • First and foremost you will be hit in the middle with your pages basic Insights ‘This Week’ when you open your page, with a ‘See All’ link.
  • All of your tabs our now in the Left column. The Manage Tabs link is at the bottom of that list.
  • We now have FULL cover photos! This is good and bad…more real estate to use without being covered by your logo and the other Facebook items previously shown; the bad being most of you (like me) will have to redo our cover photos. I’m OK with that for the benefits!

If you have any questions or need help with your new cover photo layouts let me know!

 

 

Well Done #eBay20 – Seller Summit and Anniversary Celebration

eBay 20th Anniversary

Warning: this is a long blog post. Grab a cup of coffee, a pop, or a cold beer or drink, sit back, relax and enjoy!

As many of you know I was hit with the entrepreneurial bug when I started selling on eBay many years ago. I’ve always been very proud to say “eBay made me an Accidental Entrepreneur.”  What a pleasure it was to celebrate with eBay at their 20th Birthday party / Anniversary party. No matter how you want to title it…it was one heck of a celebration!

Day 1  included a Keynote by Devin Wenig (President and CEO), presentations by eBay VP’s, and a surprise appearance from Pierre Omidyar (Founder of eBay)!

eBay CEO Devin Wenig Keynote #eBay20

eBay President and CEO Devin Wenig expressing the importance of eBay supporting small to medium size businesses. #eBay20

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Devin sharing statistics: Merchandise sold in 2014 $83 Billion / 59% of items sold outside of U.S. / Customers in over 200 markets / Active buyer growth in last three years is 40%.

CTO Steve Fisher talking technology

CTO Steve Fisher talking technology

Wendy Jones, VP Global Operations has been on eBay since 2003

Wendy Jones, VP Global Operations has been on eBay since 2003

Wendy Jones introduces the new eBay Seller Hub - everything in one place. #eBay20

Wendy Jones introduces the new eBay Seller Hub – everything in one place. #eBay20

Laura Chambers VP of Global Customer Trust sharing she recently listed a bath water temperature checking yellow rubber ducky. As a new Mommy she thought it was a necessity and discovered her fingers did the same job.

Laura Chambers VP of Global Customer Trust sharing she recently listed a bath water temperature checking yellow rubber ducky. As a new Mommy she thought it was a necessity and discovered her fingers did the same job.

Laura Chambers telling how eBay is giving control of performance back to sellers #eBay20

Laura Chambers telling how eBay is giving control of performance back to sellers #eBay20

RJ Pittman, SVP Chief Product Officer sharing how eBay is simplifying the #mobile experience, across all devices. #eBay20

RJ Pittman, SVP Chief Product Officer sharing how eBay is simplifying the #mobile experience, across all devices. #eBay20

Hal Lawton , SVP eBay North America sharing eBay's campaign for the Holidays. #eBay20

Hal Lawton , SVP eBay North America sharing eBay’s campaign for the Holidays. #eBay20

Hal Lawton sharing eBay's rollout timeline for the Holidays. #eBay20

Hal Lawton sharing eBay’s rollout timeline for the Holidays. #eBay20

Pierre Omidyar talking with Devin about eBay and how technology has evolved. #eBay20

This Seller Summit and 20th Birthday Celebration was a very important time for eBay to reconnect, face to face, with around 2,000 sellers. This is something eBay hasn’t done in a number of years, in this magnitude, like they used to with eBay Live Events. I’ve been to a couple of those and I can tell you there is an energy that is unlike any other. It’s not just amongst the Sellers, with each other. It’s also with the eBay Executives and the hundreds of eBay employees that attend. I especially enjoyed seeing the reactions from newbie attendees, both sellers and eBay people. Until you experience an event like this you can not truly understand and comprehend just how invaluable this in-person interaction is.

#eBay20 opening day 2

With the major seller changes coming up this was the ideal time to have an event such as this. The changes are huge, and sellers wanted to know all the details, and ask lots of questions. There is no better way than speaking directly to those involved with developing the changes, and those in charge of the various areas. A recap of the changes can be found on my previous blog post – eBay Celebrates 20th Birthday, Grants Huge Wishes to Sellers

After Day 1’s business was done it was time to party! In the past at eBay Live Events there was an eBay Employee Tunnel – hundreds of employees clapping, cheering, high-fives and Thank You’s for all the Sellers walking by. As you can see from the video below they did it again!

Day 2 was full of sessions. There were a large variety to choose from, ranging from learning about the upcoming changes to improving on your current use of eBay tools and listings. I attended sessions on the new Seller Hub, Search, and two Seller Panels. I was very intrigued by the Seller Hub information and really look forward to using it. I think it will be very helpful in expediting the information needed by having it all in one general area, and hope that it is user friendly. The session was very informative, showing many screen shots and sharing a few process flows. I was a bit disappointed in the Search session, as it really felt more like a session for beginners than seasoned users. Of course this is often a dilemma when setting up sessions…at what level of seller do you focus on? I felt many people wanted more. More real life examples, especially with writing listing Titles and how to format listings. I really enjoyed both Seller Panels, with both sessions packed with attendees. It’s always great to hear from people who have used eBay for many years, and have spent a lot of time growing their businesses (with ups and downs) and ideas they came up with to keep growing and being more efficient.

If I could have added any sessions it would have been on using Social Media – no surprise there, right? I loved how eBay as a business used Social Media channels to promote the Seller Summit and 20th Anniversary before, during and after, including a #eBay20 hashtag, and also the use of QR codes. The hashtag and QR codes were also used in the program, which was perfect to get in the eyes of the attendees. I feel a Social Media session on how to effectively use Social Media for your eBay business should have been offered. It has become a vital part of businesses across all platforms.

In conclusion~

I am forever grateful to Pierre for his vision of selling online, and creating eBay. I was hoping to fulfill my Bucket List item by meeting Pierre in person, and thanking him for making me an Accidental Entrepreneur. I’ll leave it on the list for another day and time.

Overall I had a terrific time! It was great fun, great food, great people! Along with being incredibly grateful as an entrepreneur I reflected on how fortunate I am to have so many of my friends because of eBay. I review my Facebook friends and am in awe of all the amazing people I’ve met throughout the years, as sellers and also eBay employees, past and present! When I attend eBay events its great to see current friends, but I always have new ones to meet in person that I’ve already known online, and to make new ones for the first time.

Keep up the great work eBay, and please keep staying connected…in person…with the thousands of people eBay has helped become Entrepreneurs, and in return have helped make eBay what it is today! Together We Are eBay!

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Easiest Way to be Social: Tell Your Story

As a Social Media professional I hear many excuses why businesses don’t have a presence on Social Media (Facebook, Twitter, Pinterest, LinkedIn, etc). One of them is “We don’t know what to talk about.”

The easiest place to start is by telling your story. How did your business come to be what it is today?

I call myself an “Accidental Entrepreneur”. If you had asked me in 2000, when I began on eBay “Where do you see yourself in 15 years?” I would have never said “In 2015 I’ll have three successful online businesses.” What began on eBay with Simply Me Shop as a hobby, turned into a retail website Old World Limited, followed by a Social Media business Social Networking Nanny (started as a result of doing Social Media for OWL), and then Medical Monkeys, supporting multiple charities (started in honor of my Mother who fought 12 brave years against cancers and side affects).

I forged ahead with each step, talking to whomever I could regarding my passions in my businesses, making great connections and wonderful new friends along the way, and even fulfilling goals I didn’t know I had – including my own line of neckties from Italy Lanae Joy Ties

What's Your Story - Social Networking Nanny

But telling Your Story from a professional view point is just part of it. I also highly encourage businesses to [Read more…]

Facebook Adds Call to Action Buttons to Pages in Cover Photo Area

This is exciting news for Pages! A Call to Action button right on the landing page of their Facebook page, on the Cover Photo!

When your page is opted in you will see the prompt to Create a Call to Action button on your cover photo area, next to the Liked button. From there you get this next screen.  Choose which option you would like and follow the prompts to finish the setup.

Options are:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Don’t worry if you change your mind or need to edit, as this is always possible afterwards.  For my Medical Monkeys page I chose the Shop Now button with a link that takes people directly to my Medical Monkeys website.

FB call to action2

The finished cover photo with call to action button looks like this:

FB call to action3

Facebook Adds Friend-to-Friend Thank You Video Feature

Facebook has added the ability to create a somewhat personal Thank You video from you to any of your Friends.  The feature selects pictures and word-only posts for you to choose from, and then randomly places these selections into it’s self-generated video.  This video feature is a very cool idea, and it has added music and captions spread thru-out.  Taking it one step further I would love to see an Edit function so users can move the pictures to certain sections, add other photos not in the selections, and edit the captions to make it even more personable.

The feature does not allow sharing away from the personal page, but here are some screen shots from the one I did for my brother this morning.

To make your own Facebook Thank You video go to https://www.facebook.com/thanks

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